Using the Internet to Market, Promote and Grow Your Practice
As a dentist, and the leading authority on Marketing, Promoting and Growing a Mercury Safe Dental practice, I fully understand the significant role the Internet can play in Generating New Patients and Increasing Revenues. Today the Internet is the present and future of promoting and growing your dental practice! It is also far more effective than any of the more traditional methods of marketing you are more familiar with; such as newspapers, magazines, radio, and TV.
The simple fact is that if you don't take advantage of this marketing opportunity you will absolutely and positively lose patients - and revenue - to those who do! I've spend over 15 years learning how to utilize the Internet as an advertising tool and -when done correctly - it is not only less expensive, but offers a far greater Return on Investment (OI) than any other form of marketing.
Primarily the Internet does 3 things extraordinarily well. It is a great way to;
- provide information.
- find information.
- promote and sell services and products.
The Evolving Internet
But as the Internet has evolved - using it effectively has also evolved - and become even more complicated. To make Internet Marketing cost-effective for your practice, you must be found on the first page of the major search engines, especially Google. It's also naïve to think that you will get significant Internet Exposure just by having a website, no matter how expensive or appealing it may be.
Just because someone can build a website doesn't mean they have a clue about Search Engine Optimization (SEO) and how to get you found on it. Competition for high rankings on the Internet is fierce and a website won't work for you if you're found on page 50, or 10 or even page 2. To take full advantage of how valuable the Internet can be for growing your practice you will need to work with a marketing company who are experts and actually know what they are doing - and will get you the results you seek - and pay for.
Having grown a successful Internet Marketing Business I learned one important lesson - it is impossible to learn all there is to know about this form of advertising and still practice dentistry. Even if you have an interest in this subject I encourage you to find the right marketing company to work with - one whose sole purpose is to Maximize Your Internet Presence. If you don't you will have wasted a lot of precious time and still not get the search engine rankings you'll need to bring new patients to your practice.
Promoting Mercury Safe Dentistry
When it comes to promoting the Mercury Free and Mercury Safe Segment of your practice - my Mercury Safe Dentist Internet Directory is the very best at generating new patients who are searching the Internet for this service. There is no doubt that Mercury Safe Dentistry is the new growth area in dentistry - but unless you are found by patients seeking that service you will lose out to others who are found!
The benefit of being Listed on my Internet Directory is that it is ranked #1 by all of the search engines. That means, in effect, that your Listing on the Directory has the same high rankings that I have - whether you have a website or not! You can get more information about my search engine ranking, along with the many benefits and features of being listed on my Directory, by clicking on Dr. Tom McGuire's Mercury Safe Dentist Internet Directory.
But There is More
While critical to the growth of your practice, it isn't enough just to be ranked #1 by search engines for those patients seeking a Mercury Safe Dentist. In order to effectively compete in today's highly competitive market for new dental patients you must also be found by those searching the Internet - in your area - for every treatment and service you offer. Because I only specialize in generating new patients for the Mercury Free and Mercury Safe segment of your practice, I was determined to find a company (that I could refer dentists listed on my Directory to) that could address EVERY segment of Internet Marketing for a holistic, Mercury Safe dental practice. I finally found that company and it is called Ekwa Marketing.
About EKWA Marketing
I met the founder and CEO of Ekwa Marketing, Naren Arulrajah, 2 years ago. Because I was so impressed by him I took the time to learn more about his company. The result of my inquiry is that Ekwa is the only Internet Marketing Company I've ever recommended. I endorse Ekwa because they are not only brilliant at what they do but have the most unique and effective approach to Search Engine Optimization (SEO) and Internet Marketing that I've found in my 15 years in this business.
There are many reasons for their success but one of the most important on is that they only works with one dentist in a particular geographical population area. Because of their unique approach, Ekwa can guarantee that you will be ranked number one for every one of the services and treatments you offer. That means that in your area - if someone searches Google for a cosmetic dentist, or biocompatible dentist, you will be ranked number one - and so on.
Leave it to the Experts
The majority of the dentists I've worked with over the years have zero interest in getting involved with this kind of complicated Internet Marketing "stuff" - and justifiably so in my opinion. In fact, the beauty of what they do is that it doesn't really require you to do anything - as they handle EVERYTHING for you - and I mean everything! So no matter what you thought or heard, or previously experienced about website building, SEO and Internet Marketing - working with Ekwa makes it an absolute breeze.
Ekwa employs only the best and the brightest in the area of Search Engine Optimization and Naren has over 120 people working for him, all experts in every aspect of Internet Marketing. They know that key to a high search engine ranking is directly related to how the website is designed and built - not just content or key words. Thus, when the build a website no detail is overlooked and everything, from colors to fonts, play a role in ensuring the website they build for you will be ranked #1.
Having the right website is so important to the success of Ekwa's Marketing Program that they will build a new state-of-the-art website for you - FOR FREE - when you sign up for their marketing program. Ekwa is literally a complete one-stop marketing company and they do what they do better than anyone I've ever seen. They manage everything for you, from designing and building a new website (with your input of course), building content, website maintenance, and most important of all - keeping your website # 1 for search engine ranking. I've been doing what I've been doing in Internet Marketing for a long time and have learned a lot about it - and even I'm impressed with Ekwa. I know that if I were still practicing clinical dentistry Ekwa would be the company handling my SEO and Internet Marketing.
Another reason I recommend them is that between our two companies we provide you with the best and most effective Internet Marketing and a guaranteed Prominent Internet Presence in all areas of your practice. A Listing on my Directory brings you patients searching the Internet for Mercury Free and Mercury Safe dentists. Ekwa will do the same for all other aspects of your practice that you want to promote. In addition, Naren and I are now working together to more effectively add patient education content to websites - in a way that benefits you, your patients and your staff. (Doing so will also save you and your staff a great deal of time and generate new patients.)
So What's Holding you Back
Over the years I've found that most dentists who don't have a website, have one but haven't changed theirs for years, or aren't really happy with the one they have - resist doing anything about it because they don't want to spend the time and energy dealing with all the hassles of finding skilled and savvy people to really make their websites work for them. It really isn't about the cost! When I was practicing, if I believed a service or product was valuable to me, I wasn't so concerned how much it cost. But I was definitely concerned about how much of my time (and my staff's) it would take. I can assure you that if you go with Ekwa you won't have to be concerned about the time issue.
Ekwa's Return on Investment (ROI)
Ultimately it's important to look at Ekwa's Marketing Program as a long-term investment in your practice. Not only will it generate new patients and increase revenues - but it will also serve to increase the value of your practice. As annual revenues increase so does the value of your practice and when it comes time to sell it, you'll want to offer a practice that has consistently shown to generate new patients. In addition, being able to show a prospective buyer that you've established a Prominent Internet Presence with a #1 ranking - will significantly increase its worth as your rankings will be higher than anyone else's in your area.
Of course there are many other benefits and features of working with Ekwa and you can get more information by going to www.ekwa.com/dentists.html. In addition - and you'll want to take advantage of this - Naren told me that if you mention my name when you contact his company, you will receive a one-on-one consultation with him. (This is usually handled by one of the sales staff.). This means you'll personally get to speak to the leading authority in this field and whether you decide to work with Ekwa, or not, you will have gotten all the information necessary to make an informed decision - from the expert.
Will it Work for Me: Testimonials
Every dentist I know who has hired Ekwa for their Search Engine Optimization and Internet Marketing have said nothing but positive things about the experience and I encourage you to read the testimonials of other dentists who are participating in Ekwa's Marketing Program by linking to www.ekwa.com/testimonials.html.
If you are serious about;
- cost-effectively establishing a Prominent Internet Presence;
- generating new patients;
- increasing revenues;
- increasing the value of your practice - while minimizing your involvement;
you will want to learn how easily and effectively Ekwa can make this happen for you.
To schedule your personal consultation with Naren call toll free at 877-279-3316 Ext: 817. (I found it interesting that Ekwa is a native Canadian word which means “in the moment”. I believe it also relates to contentment and the fact that it is essential to strive to live each moment to its fullest and be the best you can be each "moment”. Sounds good to me!)
In addition, if you'd like to talk to me about Internet Marketing, before or after you speak to Naren, I can be reached toll free at 877-363-1428.
© 2013 Tom McGuire, DDS
Tom McGuire, DDS
President, The Dental Wellness Institute
Founder, International Association of Mercury Safe Dentists (IAMSD)
Co-Founder, New Directions Dentistry
Member, International Academy of Oral Medicine and Toxicology (IAOMT)
Member, International Academy of Biological Dentistry and Medicine (IABDM)
Within the USA: 1-800-335-7755
Outside the USA: 707-829-7220
Email: Click Here to Email Dr. Tom
c/o Dental Wellness Institute
321 S. Main St. #503
Sebastopol, CA 95472
Visit Dr. Tom's Websites at
www.dentalwellness4u.com - www.newdirectionsdentistry.com - www.youtube.com/watch?v=Cp8Rg8hNGwA