Using the Internet to Market, Promote and Grow Your Practice
As a dentist, and the leading authority on Marketing, Promoting and Growing a Mercury Safe Dental practice, I fully understand the significant role the Internet can play in Generating New Patients and Increasing Revenues. Today the Internet is the present and future of promoting and growing your dental practice! It is also far more effective than any of the more traditional methods of marketing you are more familiar with; such as newspapers, magazines, radio, and TV.
The simple fact is that if you don't take advantage of this marketing opportunity you will absolutely and positively lose patients - and revenue - to those who do! I've spend over 20 years learning how to utilize the Internet as an advertising tool and -when done correctly - it is not only less expensive, but offers a far greater Return on Investment (OI) than any other form of marketing.
Primarily the Internet does 3 things extraordinarily well. It is a great way to;
- provide information.
- find information.
- promote and sell services and products.
The Evolving Internet
But as the Internet has evolved - using it effectively has also evolved - and become even more complicated. To make Internet Marketing cost-effective for your practice, you must be found on the first page of the major search engines, especially Google. It's also naïve to think that you will get significant Internet Exposure just by having a website, no matter how expensive or appealing it may be.
Just because someone can build a website doesn't mean they have a clue about Search Engine Optimization (SEO) and how to get you found on it. Competition for high rankings on the Internet is fierce and a website won't work for you if you're found on page 50, or 10 or even page 2. To take full advantage of how valuable the Internet can be for growing your practice you will need to work with a marketing company who are experts and actually know what they are doing - and will get you the results you seek - and pay for.
Having grown a successful Internet Marketing Business I learned one important lesson - it is impossible to learn all there is to know about this form of advertising and still practice dentistry. Even if you have an interest in this subject I encourage you to find the right marketing company to work with - one whose sole purpose is to Maximize Your Internet Presence. If you don't you will have wasted a lot of precious time and still not get the search engine rankings you'll need to bring new patients to your practice.
Promoting Mercury Safe Dentistry
When it comes to promoting the Mercury Free and Mercury Safe Segment of your practice - my Mercury Safe Dentist Internet Directory is the very best at generating new patients who are searching the Internet for this service. There is no doubt that Mercury Safe Dentistry is the new growth area in dentistry - but unless you are found by patients seeking that service you will lose out to others who are found!
The benefit of being Listed on my Internet Directory is that it is ranked #1 by all of the search engines. That means, in effect, that your Listing on the Directory has the same high rankings that I have - whether you have a website or not! You can get more information about my search engine ranking, along with the many benefits and features of being listed on my Directory, by clicking on Dr. Tom McGuire's Mercury Safe Dentist Internet Directory.
Will it Work for Me: Testimonials
The best way to evaluate if my Directory works is to view the Testimonials of those Listed on it. Testimonials Link.
Tom McGuire, DDS
President, The Dental Wellness Institute
Founder, International Association of Mercury Safe Dentists (IAMSD)
Co-Founder, New Directions Dentistry
Member, International Academy of Oral Medicine and Toxicology (IAOMT)
Member, International Academy of Biological Dentistry and Medicine (IABDM)
Within the USA: 1-800-335-7755
Outside the USA: 707-829-7220
Email: Click Here to Email Dr. Tom
c/o Dental Wellness Institute
321 S. Main St. #503
Sebastopol, CA 95472
Visit Dr. Tom's Websites at
www.dentalwellness4u.com - www.newdirectionsdentistry.com - www.youtube.com/watch?v=Cp8Rg8hNGwA